Feature Business - APA of Northern Colorado
by David Hakala

The Northern Colorado APA League franchise is rich with amateur players and growing rapidly. Approximately 185 teams play in and around Boulder, Longmont, Estes Park, Fort Lupton, Greeley, Fort Collins, Firestone, Frederick, Lafayette, and Louisville. This lively, expanding pool scene owes its vigor to the hard work and savvy leadership of Kevin and Erin Leivonen.

The Leivonens hail from New Jersey, where they married 15 years ago. They have three children together plus Kevin’s older daughter, Jenny. The kids all play pool although four year-old daughter Riley, the youngest, is just at the “pushing balls around the table” stage, says Erin.

Kevin first played APA in 1991. It was hard to find league venues in New Jersey, he says. Bars had only one or two tables, if any, because New Jersey’s laws made it difficult to serve liquor where pool was played. There was no official APA league so in 2003 Kevin started one. He grew it to over 80 teams during the next 5 years. Then Kevin and Erin reached a crisis point in their lives.

Their family was growing. The pool league was growing. Kevin’s job in the medical ultrasound profession was full time and then some. Something had to go. The Leivonens had the courage to let the job go, putting their children and their pool passion ahead of false “security.” They also had a hankering to move West, and fate conspired to help them in a timely “coincidence.”

Through the APA national organization, Kevin learned that the Northern Colorado franchise was available. Colorado was on the Leivonens’ short list of places to live, and the opportunity to take over a thriving league territory iced the cake. Kevin moved here in December, 2008, while Erin and the kids remained in New Jersey until their house was sold six months later. Kevin and Erin have been hard at work ever since, promoting pool and league play in many innovative ways.

Advertising (in Cue Times, of course!) has proven effective, says Kevin. Many people are not even aware that APA leagues exist until they run across an ad. Erin always carries fliers to stores, supermarkets, beauty salons, etc., and is not at all bashful about talking up the game of pool and the league.

The couple consistently recruits new venues, and not just bars. Community/senior recreation centers are semi-secret pool venues, for instance. The meeting halls of service organizations often have tables. Going beyond the bar scene, the Leivonens reach new categories of potential players and recruit venues where non-drinkers feel at home.

“I like pool, but I can’t play well enough” is the most common objection to joining a league that the Leivonens run into – and they love to hear it. That’s because it gives them a chance to explain the APA’s handicap system , which gives a novice an even chance to beat an expert. Far from being looked down upon, rookie players are in great demand on every APA team.

It’s hard for non-league players to believe that APA team captains positively crave players with lower skill ratings of 2 or 3. But it’s true, because they enable more match-up flexibility and a larger team. Under APA rules, the sum of the skill ratings of all team members cannot exceed 23, and a team must field five players per match. So a pair of 2s will fit on a team roster while a pair of highly skilled 6s will not. That’s why novices are always welcome – eagerly sought, actually.

“It’s all about having fun, not just winning,” says Erin, “although there is the potential reward to going to Vegas” for the national championships and all the prestige and excitement of that achievement… not to mention the prize money!

Kevin is especially keen to offer special events to entertain and educate players and non-players. Recently, he brought legendary trick shot artist Mike Massey to the Bit of Billiards in Longmont for a weekend of amazing feats and humorous banter about the game, the pros, and life in general. (See our interview with Mike elsewhere in this issue.)
“This sort of thing is good for the venues as well as the players,” says Kevin, noting that more than 80 people ate and drank and played pool at Massey’s exhibition. Quite a few of them did not play pool often, but became interested in the game and league play while watching Massey’s magic.

The Northern Colorado APA League is in excellent, hard-working hands. The Leivonens plan to grow the league to about 250-300 teams over the next five years. It’s their full time passion and commitment.


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